It was the most popular form of advertising till the advent of TV and onslaught of video because of which its popularity is fading in urban areas, while it is still somewhat popular rural areas. They are less effective as compared to film or audio-visual advertisements. Once the concept is explained by the advertiser, the advertising agency arranges for film-making.
Advertising message is less significant than programme. Advertisements are broadcast from the transmitting stations of the commercial service of All India Radio and picked up by the receiving sets owned by the public.
Sometimes, fully addressed and dully stamped reply envelope is also sent to get response. Electrical-displays are fixed at heavy traffic centres. This offers limitless opportunity for advertising. Advertiser must choose the right advertising media to carry the advertising message.
The advantages of internet advertising are as follows: This medium consists of written, printed, or processed message delivered directly to the selected buyers.
Only financially sound company can afford the medium. Now, film starts, cricketers, artists, and modeling personalities are excessively used to advertise different types of products.
People hear radio for programmes, and not for advertisement. Film makers organize the activities of planning a shooting schedule, searching a location, hiring models, cameramen, editor, studio and other facilities. Radio advertisements are normally broadcast along-with popular programmes of music.
He takes advantage of this and advertises his product or service. They may be in coloured papers. Hence, advertisements produced are very brief and up to the point, perhaps providing inadequate information.
For this purpose, the advertiser has to maintain a list which can be expanded or contracted by adding or removing names from the list. The space outside and inside the buses, railway carriages and other vans may be hired by the businessmen to spread their messages.
A trader can advertise his products in the areas from where he wants to attract the customers. Such print media are more or less similar to newspapers and magazines. Main difference between TV and short film is that film can expose only limited audience while TV is capable to contact millions of people at time.
Such slides are based on electricity or battery. Similarly, advertising message can be changed promptly whenever needed. The company should consider circulation, language, geographical coverage, price, credibility, costs of buying space, and quality of printing while selecting a suitable newspaper.
Slogan on shiksha ka adhikar essay Slogan on shiksha ka adhikar essay gun control essay best essay on the internet. For this purpose, the advertiser has to maintain a list which can be expanded or contracted by adding or removing names from the list.
They are quite big in size and are fixed at outstanding locations like busy markets and crossings. It is selective and flexible: Such films are accompanied by running commentary to explain the features, uses and superiority of the product. Short films are shown along with non-commercial films during various events or functions such as seminars and similar events.
Cinema, business firms, banks, tuitions classes, and other professionals use neon signs to publish the advertising message. Each of the media has its merits, demerits, and applicability.ADVERTISEMENTS: 7 Advertisement Mediums for Advertising Your Products: (with Merits and Demerits)!
1. Press Advertising or Print Media: Press advertising, i.e., advertising through newspapers, magazines, journals, etc. is commonly used by modem businessmen.
It may be noted that advertising is an important source of finance for the press or print media. Facebook Twitter essay about culture different from american globalization and terrorism essay literature review for masters dissertation length an essay on typography ferrierite synthesis essay articles on stem cell research debate essay simplyink illustration essay, impact of war on civilians in indochina essay writing write essay introduce myself in interview.
Versatility: Film advertising cuts across the barrier of literacy and language and reaches the audience and make them spell-bound. Demerits of Cinema Media Advertising. The following are some of the disadvantages / merits of Cinema media advertising. 1. It is costlier: Screen advertising is a costly affair.
It involves lot of activities such as. Nov 25, · Merits and demerits of mobile phone for students essay about stereotype funniest college essays ever health advocacy campaign research paper natalie dessay charlie rose trees green gold essay film interpretation essays mother went on strike essay essays about the holocaust different methods of advertising research paper.
Merits and demerits of science essays. 4 stars based on reviews general features of animals essay cat impact of advertising on society essay. My bad day at school essay well written argumentative essay essaye moi musique film cinquante. Advantages and disadvantages of print marketing are reasonably obvious.
Advantages: Choosing the appropriate magazine or newspaper to advertise and market your business allows you to appeal to a specific audience and demographic.Download